You might well have heard of HCMC based agency Rice Creative for the beautiful branding and packaging they created for Marou chocolate which has been widely featured in both magazines and online.
Rice Creative are not by any means ‘one trick ponies’, their portfolios are full of design work that tells a story and speaks to us. Three projects that make us really feel the love are:
Clubhouse Films Business Cards
Clubhouse Films were a new commercial production house, a start-up trying to make it in a super competitive industry where business is made the old school way. In person, face-to-face, with a handshake and none of your fancy schmancy pants marketing, thanks very much. But still, they needed calling cards that would get them remembered, in the sea of others fighting for the same work. What Rice Creative came up with for them was beautiful, a set of trading cards with the founders as characters, each with different strengths and abilities. The cards were attention grabbers, conversation pieces and the perfect lead in to productive talks with industry movers and shakers. Clubhouse Films went on to be very successful, winning large contracts with major productions, the cards themselves were collected and traded, and everybody lived happily ever after.
Photography by Fred Wissink, business card photos by Wing Chan
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The End Age (Photography Exhibition) Invitation
Rice Creative and photographer Arnaud De Harven collaborated on an art exhibition on the life, demise and recent rebirth of analogue photography. Rice Creative also made the opening invites. Each guest received an intriguing roll of 35mm film, with a little Alice in Wonderland-esque label telling them to “pull”, which revealed a story – told frame by frame – and event info.
Photographs by Arnaud De Harven
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Brain Magazine Front Cover
Leading Japanese design magazine Brain, give different artists and creatives their front cover each month with a brief based on a single colour. Rice Creative were given ‘Strawberry Red’. Despite looking for clever angles on colour theory and meaning they just kept coming back to the question of what the hell WAS strawberry red? There’s no such thing as strawberry red, apart from strawberries, whioch are all different colours and shades. So they looked into how they could make a true strawberry red. By printing with strawberries. Watch the video to see how they made this work, using a pressured strawberry spray on a room as a canvas.
Cover shot by Neil Massey, other two images shot by Wing Chan, film by Nadege Nguyen
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● By Rose Arnold
